Career Opportunities

 The SAPRO Experience. Building a new world together, one professional journey at a time 

Marketing Specialist (Bangalore)

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SAPRO Overview

SAPRO is a mission driven firm, with goals of revolutionizing the public accounting, audit, and tax industries while building better futures for our people, clients, and our global community. SAPRO serves three key audiences – our people, clients, and our communities.

For our clients, we strive to be a trusted partner, providing full-service consulting services that specialize in enhancing their workforce and removing the stress from clients’ year-round resourcing needs with white glove service and support.

For our people, we strive to provide meaningful career opportunities, supporting each team member’s unique career goals and journeys. We are focused on building an experience of a “SAPRO family,” with unique and meaningful employee value propositions guiding our high-level support and employee offerings for each team member.

Please visit SAPRO.com to read more about what we do, who we serve, and the importance of our mission and values in all that we do.

Purpose of the role:
Responsible for developing and implementing all aspects of our marketing strategy in India, diving the acquisition of potential candidates and prospected clients.

Key areas of the role:

  • Marketing Strategy Support
  • Brand Asset Development and Management
  • Data Lead
  • Operational Effectiveness
  • Budget/Financial Management
  • Team effectiveness
  • Collaborating with the CMO, marketing team, internal teams, clients, and partners to drive strategic marketing initiatives in support of the office in India.
  • Undertake competitor research
  • Conduct target market analysis and profiling
  • Monitor and present market trends
  • Monitor and report on marketing performance metrics for the region
  • Building SAPRO’s brand asset value, requires: - Adherence to the brand guide, maintaining a consistent image and voice in market.
  • Build brand metrics to ensure we are improving prompted and unprompted awareness, knowledge, consideration, preference and action / usage.
  • Build and maintain the desired brand associations - Grow overall reach, engagement and following of SAPRO’s social platforms.
    Internal surveys
  • External market surveys
  • Economic Data
  • 3rd Party research
  • Syndicated research
  • Platform reports
  • Benchmarking data
  • Internal & External Face-to-face and online EVENTS - Conceptualize, - Project manage, - Implement and - Present post-event evaluations and learnings

 

Qualifications

  • Mandatory: Bachelor’s degree in marketing, communications business administration or related field
  • Desirable: Post-graduate qualification in marketing or related field

 

Experience

  • 3 or more years of marketing experience (digital, traditional and events) in a corporate, with an SME or agency environment
  • 3+ years in event production and project management
  • Desirable: Experience in social media management and advertising, including LinkedIn, Facebook & Instagram
  • Proven track record of managing, and executing successful virtual and in-person events
  • Experience developing events from concept to execution
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access) and CRM and CMS software.

 

Skills

  • A passion for process, procedure, document organization and communication
  • Demonstrated ability to adapt and learn quickly, thrive in a fast-paced environment, and deliver on tight deadlines
  • Excellent interpersonal skills to ensure successful interaction, strong working relationships and the ability to work with varied levels of management, peers, internal/external partners, and employees
  • Thorough understanding of event production, marketing, and logistics
  • Proven track record of strong planning, organizational, and project management competencies
  • Ability to manage multiple projects and work assignments from multiple clients, teams, and stakeholders
  • Strong collaboration skills and ability to work across multiple cross-functional teams, disciplines, and time zones
  • Exceptional written and verbal communication skills needed for drafting briefs, internal presentations, and emails

 

Note:

The list of tasks/duties and responsibilities contained in this document is not necessarily exhaustive. SAPRO may ask the employee to carry out additional duties or responsibilities, which may fall reasonably within the ambit of the role profile, depending on operational requirements.